If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.
For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
Background of the Contract
In the framework of its Sport for Development programme, UNICEF Ukraine is launching UNICEF Football Cup for schoolchildren aged 10-12 y.o. from 301 schools across Donetsk, Luhansk, Kharkiv, Dnipropetrovsk, and Zaporizhia regions in the east of the country to take part throughout March-May 2017. The Football Cup, organised together with the Committee for Physical Education and Sports of the Ministry of Education and Science, is part of the project 'Towards greater social cohesion and integration of IDPs in eastern Ukraine' that is financially supported by German Federal Government through KfW Development Bank. The aim of the Cup is to foster teamwork, solidarity and mutual respect among children, including internally displaced children.
UNICEF Ukraine is inviting an individual consultant with a profound experience in communication, partnership and donor relations to support UNICEF Football Cup in external communication, partnership building, external and donor relations, engagement of opinion-makers and celebrities to support UNICEF Football Cup, public campaigns in support of effective project delivery, and organization of press and public events within the project.
Develop communication strategy for the UNICEF Football Cup with clear KPIs, and
facilitate the implementation of it;
Develop and support the implementation of partnership and engagement work plan for
establishing partnership with corporate and non-governmental sector, supporting resource
mobilization, and maintaining relations with partners as assigned;
Support preparation of the relevant media materials and branded items
Facilitate distribution of the Information Education Communication materials for promoting
mutual respect among children in schools in five target oblasts;
Engagement of opinion-makers and celebrities in order to generate interest to the project
and highlight its benefits for the children of Ukraine;
Ensure effective and systematic communication with corporate sector partners aimed at
successful project implementation;
Organise and facilitate public and press events, engagement of donors, partners, opinion-makers and celebrities, and prepare communication, promotional materials for media and
Ensure timely production of partnership products, communication and visibility materials
for reporting and resource mobilization purposes to showcase benefits of Sport for
Development for children, namely human interest stories, photo essays, presentations,
Prepare reports on the communication and partnership results to the Cup's partners as
well as internal UNICEF audience.
Deliverables based on the work plan
By 28 February:
Communication strategy of the project is finalised;
Partnership and engagement work plan is finalised;
Potential celebrities and media for involvement in UNICEF Football Cup are identified and
Potential private companies for partnership are identified and contacted;
By 15 April:
Media materials developed and layouts for branded items are finalised;
Celebrities and media for involvement in UNICEF Football Cup is secured;
Partnership with private companies for UNICEF Football cup is secured;
One press conference on the launch of the Cup is organised;
By 26 May:
Press briefing on the Final of UNICEF Football Cup is organised;
Media and outreach established KPIs are achieved as per the strategy;
At least two corporate partners signed in, and two other unconventional partners
supported the Cup and are considering further collaboration;
At least two human interest stories with the participants of the Football Cup are prepared;
At least two photo essays about the Cup are prepared;
A report on the communication and partnership results is prepared;
Details of how the work should be delivered
Consultant has to submit to UNICEF all relevant documents such as concept papers, media materials, and reports in English and/or Ukrainian language in electronic version.
Performance indicators for evaluation of results
Evaluation of performance will be based on the following indicators
Technical and professional competence (will be measured by quality of work, as well as feedback from UNICEF's partner organisations);
Quality of work (timely submission of the relevant documents to UNICEF);
Quantity of work (completing the assignments as indicated in parts 2, 3, and 4 above);
In addition such indicators as work relations, responsibility and communication will be taken into account during the evaluation of the consultant's work;
KPIs reached as per established strategy and plan.
Such indicators as work relations, responsibility and communication will be also considered during evaluation of the incumbent work.
Advanced education/degree in marketing, communication or related fields, or equivalent professional experience in such areas.
Three years of progressively responsible work experience in communication, marketing, public relations and/or management activities related to communication and partnerships building;
Profound knowledge of corporate sector in Ukraine;
Good knowledge of Ukrainian media market including social media trends and instruments.
Proven track record of successful partnership projects, including emergency-related ones;
Outstanding communication and negotiating skills.
Excellent writing skills in English and Ukrainian.