The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children's rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society's most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.
Marketing and Partnership Outreach
Research, draft and implement digital marketing strategies of all cross-divisional and cross-departmental digital
engagement efforts as well as with regional and country offices.
Execute, analyze and report on digital marketing campaigns.
Draft, coordinate and implement marketing strategies for brand advocates, targeted influencers and youth.
Identify, establish and manage partnerships with digital platforms, products and agencies, brands, artists and
organizations which may strengthen UNICEF's digital outputs, establishing a network of potential partners.
Identify external events and conferences that could showcase the work of the digital strategy section and lead
to potential partnerships and submit ideas to be presented.
Support the Digital Strategy section focal point in the preparation of contracts and LTAs with partners as
Investigate new, innovative digital media platforms and products which could benefit UNICEF's work, assisting
in piloting as appropriate.
Undertake cost/benefit and feasibility analysis of innovative engagement technologies and tools and manage
relationships with technology providers and vendors.
Liaise with UNICEF stakeholders to receive buy-in from other sections.
Closely collaborate as focal point to Innovation Unit for integration of cross platform youth public engagement
Support on project management of innovative and engaging digital products, including videos and apps.
Research the global digital media landscape - with a focus on less developed countries as well as cutting edge
trends, paying particular attention to youth trends - to inform the section's projects and initiatives and feeding
information to colleagues as appropriate.
Research, draft and implement innovative digital trends and approaches with UNICEF staff worldwide through
digital outreach, trainings, webinars, case studies and guides.
Strategy and Content Development
Strategize communication efforts to better bridge digital storytelling and cross-platform efforts.
In alignment with organizational objectives, support country and regional office digital focal points with strategy,
planning, and creative advice.
Provide guidance in creative and strategic communication initiatives for initiatives and campaigns with particular
focus on youth.
Draft integration of Innovation Unit youth engagement efforts into broader digital strategies, when appropriate.
An advanced university degree (Master's) in social science, marketing, international affairs or communication. A first level university degree in combination with two (2) years additional qualifying experience may be accepted in lieu of the advanced university degree.
At least three (3) years of relevant work experience in digital marketing. Experience in not for profit environment will be an asset. Experience marketing to youth would be an asset.
International and national work experience.
Experience in partner communication, relationship management, advocacy, negotiation is required.
Demonstrated ability to operate in the environment that is fast moving, entrepreneurial and accountable.
Work experience in a decentralized and matrixed organization will be considered an asset.
Strong interpersonal and communication skills (verbal and written), and the aptitude to handle competing messages and priorities with multiple audiences.
Experience in project management will be an asset.
Communication (Level II)
Working with People (Leve I)
Drive for Results (Leve I)
Formulating Strategies and Concepts (Leve I)
Relating and Networking (Leve I)
Applying Technical Expertise (Leve I)
Entrepreneurial Thinking (Leve I)
Fluency in English and French (written & verbal) is required. Knowledge of an additional UN Language (Arabic, Chinese, French, Russian, Spanish) is considered an asset.